If you’re in the video marketing, social media, or content marketing realms, vertical online videos should be on your radar. And social media platforms - most notably Instagram Stories, TikTok, and Snapchat - now primarily feature videos viewed vertically. Vertical videos are styled to fit the vertical screens of your mobile devices (without having to rotate them) and can create a very immersive user experience.īuild your social media marketing strategy.Īn eye-catching, full-screen video can stop someone from scrolling past your content on their Instagram feed. While feature films and TV shows are shot in a traditional widescreen landscape format ideal for TVs and movie theaters, the rise of mobile viewing is changing the way people consume media. Once I have my edit done and I am ready to export I first export out my widescreen HD versions for YouTube etc.If you spend time on social media, you’ve certainly noticed the rise of vertical videos.

I shoot my video in HD at a 1920 wide by 1080 high resolution so the sequence I am creating in the edit has those settings. My preferred way of working is to create my edit as normal in a sequence. Note that the 9:16 video will be cropped when it appears in the feed. If you create the vertical video in Premier Pro you can be sure the crop hasn’t had a negative effect on the video.Ĭonfusingly Instagram has a 9:16 ratio for IGTV and Instagram stories. This gives a 4:5 ratio and is perfect for the news feed. You can keep it as 16:9 if you tap the crop button and choose 16:9 but you are not maximising the screen and your beautiful landscape video looks pretty small.īest then to upload a video in a vertical format. No surprise then that many businesses have a presence on Instagram and of course you might wish to upload your own creative video content as well as video content you create for your clients.Ī 16:9 ratio video uploaded to the platform will be cropped to a square. A quick Google for stats on Instagram and I found that 1 billion people use Instagram every month and of those 1 billion visitors 200 million of them will visit a business profile each day. I created it as a reminder and quick reference for myself but if you come across it and find it useful then brilliant!Īs I am sure you know, Instagram is hugely popular and a great way to share photos and videos. Here is my little handy guide on how to do that.

Adobe premiere pro crop video